In these testing times when the world is hit with the global pandemic, there arose a demand for health and hygiene care products universally as people became abreast of the vitality of cleanliness and sanitization like never before. Some fewer people can serve others with authenticity by understanding the onus upon them to rise to the occasion and serve the people in their best capacity in such a challenging period.

We won’t be wrong to mention here that SaafńSafe is one such brand of Pakistan that unveiled itself at an apt time when there is the need for a truly nationalistic brand that cares for the people to remain safe and healthy from the germs and diseases around hence introduced a complete health and hygiene care product range expertly formulated to provide absolute sanitization and protection.

SaafńSafe is not just a brand, it’s an ideology crafted on the lines of truth and honesty to serve the nation in the best way possible to make the land Saaf and Safe. The brand believes that cleanliness is not just an outward process but it is something that starts from the core of the heart. Intentions matter and if the intentions are pure and in the brands’ language “Saaf” and the heart prefers “truthfulness” only then the outward cleanliness and safety can be achieved. Thus, the brand has included this ideology in its slogan which is “Safai Aur Sachai Ka Promise”. SaafńSafe has taken this pledge for a Saaf and Safe Pakistan and for that purpose they have chosen kids as their protagonists because after all, whose soul can be purer than kids? So, these little Safai Aur Sachai supporters will be seen in a well-crafted film for the launch campaign of SaafńSafe products along with whom people will see Adnan Siddiqui, one of the biggest names of the Pakistani drama industry.

Yes, Adnan Siddiqui has also joined forces with SaafńSafe believing in the objectives of the brand for a Saaf and Safe Pakistan, and has embarked on this mission of fulfilling the Safai Aur Sachai Ka Promise with Pakistan.

Other than the “Sachi” intentions of the heart, the products that will support to fulfill this promise by the brand include excellent multi-surface cleaners, phenyls, hand washes in various refreshing fragrances along with hand sanitizers, antiseptic liquid, dishwashing liquid, glass cleaner, and toilet cleaner. Such a diverse range of hygiene care products are being offered for the first time by a Pakistani brand on which the people can rely upon since the brand comes with its rich history. SRC, a famous name in the chemical industry, is the parent company of SaafńSafe and has been serving various industries in the manufacturing of leather, textile, adhesives, and many more for the past 60 years hence the brand has already an authentic base and a team who is ace in its work.

Coming back to the splendid launch campaign film of SaafńSafe that is conveying a strong message which says that one needs a pure, thankful, forgiving, and aspiring heart of a kid so to see things from a better perspective and to embrace the Safai Aur Sachai of the heart to implement the same around because when the heart follows Safai Aur Sachai only then it will get reflected in our actions, consequently making Pakistan SaafńSafe. So, through kids and our brand ambassador, Adnan Siddiqui, SaafńSafe has communicated a message how one needs to fulfill Safai Aur Sachai Ka Promise by first making the heart clean from hatred, discrimination, thanklessness, and disloyalty. Inclusivity is one of the values of the brand and as it positions itself as the brand of Pakistan hence it is also well represented in the film where we can notice children in different cultural attires of various regions of Pakistan.

Concluding up, we see SaafńSafe as a brand of the nation shortly which will become an indispensable part of every household, office, and shop having a crowd supporting its mission of a Saaf and Safe Pakistan by making the Safai Aur Sachai Ka Promise by heart.